Marketing Your Business, Yoga or Otherwise

My marketing philosophy in my design business for the past several years is to foster relationships to procure continually repeating clients for long term scalable growth. This keeps me from having to spend time looking for leads and gives me more time to make money doing what I love so that I can afford to travel and enjoy life. Though I certainly need to establish new lead channels for my client’s marketing goals, ultimately my focus for their business is the same philosophy as well. On going clients/customers first. New leads second. If they are just starting a business, of course this will be different, but I find this helpful as a general rule thumb.

This is a philosophy that works especially well in a community based industry such as yoga where a feeling of connection is held in high value within the service itself. Focus on your students who are there, give them your best.

Just Start

I get your emails on a regular basis. Very long emails. You generously tell me about your life, and what you want to be doing compared to what you are doing now. You tell me there is something you read on this blog that inspired you. You want to know how you can do what it is you want to do.

I have the same answer for everyone. It is the same answer I give myself every day. Sometimes multiple times a day.

Just open the file.

At this point in my career I am a thriving freelance graphic/web designer and online marketer (though you wouldn’t know it by the shape of this blog…and we can define “thriving” at a later date.). I have many regular clients.  I have a fabulous  home office. And….I have freedom to choose when, where and how I work.

Freedom is a lot of responsibility.

The fact is, though I love my work, I would rather not have to do it on a daily basis….or even at all, really. But I still enjoy it for what it is. It is what I do for my energy exchange in the universe, and it has many perks.

Sometimes I wake up in the morning and all I want to do is dance in my living room, listen to music, read, play outside, daydream, and talk with friends.

But sometimes shit’s really gotta be done. (You can quote me on that…)

I have two driving forces:

1. Deadlines

2. Inspiration

(not necessarily accomplished in that order)

Inspiration sometimes comes, and I sit down with no blockages, and work flows through me with ease…and if I am lucky every now and again it comes out with brilliance.

Most of the time, I am on deadline and things just have to be done no matter what.

Even when I would rather…not.

So when I find myself dreading the prospect of sitting down to work I tell myself:

Just open the file.

I don’t have to do ANYTHING but open the file. Once I get to that, then I am fine, and deadlines are met. The work gets done.

It doesn’t matter what it is you want or have to do.

Just open the file.

It’s good to see the big picture. It good to see the end goal.

See that. Then just start. Somewhere. Anywhere. In anyway possible.

It doesn’t matter where you start, but you can only get to the finish line if you start.

You can only get to the finish line if you START.

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WWSJD – What Would Steve Jobs Do?

I recently read the Steve Jobs biography. One of the most inspiring books I have ever read. I just want to share a little story with you about being persistent against the seemingly impossible.

Shortly after finishing the book I found myself in Reno at a craps table (I am not into gambling, but it was fun to experience something different). My travelling companion handed me a $500 chip from another casino to try and cash in at the cage since the croupier wouldn’t cash it in at the table. I went up to the cage with a big smile and asked if I could cash it in. The woman looked at it, made a call and then told me, “No.”

As I started to walk away I stopped abruptly and thought to myself. “What would Steve Jobs do?” Would he have just accepted that “no” and walked away?

Hell no.

So I turned around and went back. I asked her (nicely) if there was an actual written policy and if I could talk to a supervisor. She directed me over to the main cage in the next building very close by. I spoke with the manager there and she also gave me the same answer. “No.”

Now I was determined. I was not going to leave until I cashed that chip in. I knew that there must be a way, so I pressed on and asked the manager the same question, “Was there an actual written policy and could I talk to a supervisor?”

She made a call to the pit boss. He came over, looked at me, looked at the chip and said “No problem.”

 Score.

 I was so proud of myself.

Ultimately, between my travelling companion and I, we received 3 “No” answers before finally getting a “Yes.”

The main thing that I learned from reading the Steve Jobs biography is to not put a cap on what we think is possible. Being persistent against the seemingly impossible may not get you everywhere, but it can certainly get you further – in your yoga practice, in your business, in your MISSION.

Don’t take lazy “No’s” as a final answer from other people and especially from yourself! You have to be willing to keep taking that next step right past the nay sayers and your own negative self talk!

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7 Differences Between You and My Very Successful Client

I have been paying close attention to the lifestyle, business practices and words of one of my clients, who happens to run multiple, successful, business establishments. I have noticed some very major differences between the way my client functions and the way that, well…everybody else does! 

So here are the 7 ways in which YOU are different than my client when it comes to being successful. (And by “you”, I actually mean “us,” because I am pretty guilty of these as well…not that I am trying to make anyone feel guilty or anything…just sayin’…)

1. You avoid being uncomfortable if at all possible.

 2. You see the limits in your abilities, time, finances and knowledge and don’t bother even starting the processes which you are capable of right now. 

3. You are afraid of people’s criticisms and often let those criticisms divert your attention towards failure instead of taking what’s good and making adjustments while telling the rest of the naysayers and trouble makes to go to hell. (uhh…something like that) 

4. You see an obstacle and only see the obstacle, not the many ways around it…or over it…or under it…

5. You think you have to pick one thing and that will be the only thing that you will ever do, so you don’t pick anything.

6. You think you have to do it all on your own.

7. You are not true to who you really are and what you really want.