My marketing philosophy in my design business for the past several years is to foster relationships to procure continually repeating clients for long term scalable growth. This keeps me from having to spend time looking for leads and gives me more time to make money doing what I love so that I can afford to travel and enjoy life. Though I certainly need to establish new lead channels for my client’s marketing goals, ultimately my focus for their business is the same philosophy as well. On going clients/customers first. New leads second. If they are just starting a business, of course this will be different, but I find this helpful as a general rule thumb.
This is a philosophy that works especially well in a community based industry such as yoga where a feeling of connection is held in high value within the service itself. Focus on your students who are there, give them your best.